From zero to repeatable pipeline, I turn strategy into execution and insights into results. I focus on validating messaging, unlocking growth levers, and building systems that scale.
Speed without focus wastes time. I thrive in fast-paced environments where marketing is expected to drive results through clear priorities and systems that scale. Here's how I approach growth.
I tie marketing to revenue by validating messaging, understanding buyers, and focusing on what scales.
I focus on the one move that unlocks growth. No bloated roadmaps. Just smart sequencing and scrappy execution.
I join calls, read objections, and talk to users so strategy is built on real insight, not guesses.
I launch fast, learn quickly, and tell a clear story behind the results to earn trust and resources.
I prove what works before scaling. I know when to build, when to delegate, and when to wait.
I create shared context with sales, product, and leadership to drive momentum, not silos.
I use data to guide decisions, track performance, and stay accountable to growth.
Growth isn’t about running more campaigns, it's about engineering a system that drives sustainable, scalable business outcomes. I take a data-driven, cross-functional approach to transform marketing into a predictable revenue driver.
Scaled Organic Traffic from 30K to 600K+
There was no brand, no site, and no content. I built the website and SEO strategy from scratch, scaling traffic from 30K to 600K+ in three years, and making organic a top acquisition channel.
Increased Revenue per Visitor by 220%
Landing pages had strong traffic but low engagement. I used behavioral data and user interviews to guide CRO and UX testing, uncover friction points, and drive a 220% increase in revenue per visitor.
Reduced CAC and Boosted Lead Quality
Inherited bloated paid campaigns with vague targeting and generic messaging. I rebuilt acquisition flows using buyer insights, which lowered CAC by 35% and increased SQL conversion rates by 50% within 90 days.
Doubled Conversion Rates with Sharper Positioning
Traffic was growing, but conversion rates had plateaued. I reworked messaging based on objections and churn feedback, doubling conversions on high-intent landing pages from 0.9% to 1.8%, directly increasing lead volume from existing traffic.
Built Marketing Infrastructure from Scratch
Joined as the first marketer with no GTM strategy, tools, or systems in place. I built positioning, campaigns, reporting, and marketing ops foundation that generated the first 1,000 leads, enabled attribution, and drove $500K in influenced pipeline within six months.
Launched ABM Programs that Influenced Pipeline
Sales needed help moving key accounts stuck in late stages. I launched programmatic ABM campaigns with custom content and retargeting, which accelerated deal velocity by 25% and influenced over $2M in pipeline across healthcare industry accounts.
Aligned Teams to Accelerate Execution
Marketing, product, and engineering were misaligned on goals and timelines. I introduced shared planning, centralized messaging, a growth dashboard, and a standard for one-pager project briefs to improve visibility and accelerate execution.
I don’t just execute. I build marketing systems that drive revenue, retention, and repeatability.
Momentum doesn’t come from doing more. It comes from doing the right things in the right order, with a clear link to business impact. I’ve helped companies double revenue, sharpen positioning, and turn marketing into a growth engine that lasts.
No fluff. No vanity metrics. Just focus, traction, and outcomes that matter.
Kyle consistently delivered great results when managing our marketing program. He was able to assist a diverse group of resellers through the program and deliver great results. I strongly recommend Kyle for anyone looking to strengthen their digital marketing.
Kyle is rock solid, he is 100% dependable and delivers every time. He is organized and punctual, he is result driven and measures his success by the successes of his campaigns.
Marketing isn’t just what I do, it’s what I love. It’s a craft that challenges me to think critically, experiment boldly, and constantly refine. Every campaign, every insight, every challenge is an opportunity to grow.
What excites me most is the balance of creativity and strategy. The ability to take an idea, shape it with data, and turn it into something that resonates with people, that’s what drives me. The reward isn’t just in the numbers, but in the impact: helping businesses connect with the right audience, solving real problems, and making a difference.
I’m also passionate about mentorship and leadership. There’s nothing more rewarding than helping others develop their skills, find their confidence, and achieve their goals. The best work happens when teams feel empowered, supported, and inspired to push boundaries.
Marketing isn’t a job to me, it’s a lifelong pursuit of learning, building, and leading. And if you’re looking for someone who cares as much about the process as the outcome, I would love to work with you.
Ready to take your marketing to the next level? Let’s make it happen.
I help companies scale faster by building high-impact marketing strategies, optimizing revenue channels, and turning data into growth while avoiding wasted time and budget.
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