For over a decade, I’ve been deep in the world of marketing. I’ve built strategies, fixed what’s broken, and scaled what works. I focus on outcomes, not just tactics. That means leading teams, shaping paid acquisition, creating high-performing SEO and content programs, and tightening up funnels until they actually drive revenue.
I’ve worked with companies across a variety of industries, each with its own unique challenges. Sometimes the goal is to grow an inbound pipeline. Other times, it’s about creating demand from the ground up. I’ve worked across most channels, but the common thread is always sustainable, measurable growth. Marketing should contribute to revenue in a way that is consistent and easy to prove. It shouldn’t be guesswork.
Beyond the day-to-day, I care about building systems that continue to work even after a campaign ends. Over the years, I’ve spoken at marketing events in Singapore, Salt Lake City, and Seattle, sharing ideas on how to move beyond short-term tactics and build strategy that lasts. My work has also appeared in industry blogs and podcasts, where I talk through what actually works, what falls short, and how to connect big ideas with practical execution.
